Project overview

On October 4, 2019, Automation Anywhere proudly launched Enterprise A2019 at Nasdaq in Times Square. The event, streamed live globally, attracted customers, partners, press, analysts, influencers, and excited Automation Anywhere employees. I oversaw the visual design for the pre-event, live-stream, and post-event phases, including launches in nine countries. My role involved leading the graphic design for the campaign while my motion graphics team created dynamic animations. The launch was also supported by an extensive digital campaign, featuring high-visibility placements like the Nasdaq Tower and Las Vegas billboards.

Contributors

Nak Bou: Sr. Graphic Designer
Elise Oras / Tiffany Dreyer: UX/UI Design
Rob Hiroshima: Motion Graphics
Hyuk Lee: Motion Graphics
Tiffany Dreyer: Creative Director
Design in Mind Creative Agency
Think Tank Animation & Video Agency

Project scope

• Product launch look/feel
• 100+ Google Display Banners
• 30+ Social media ads
• eBooks and technical briefs
• Nasdaq Tower Billboard
• 3 Las Vegas Billboards
• Various UI/UX designs

The Enterprise A2019 campaign was brought to life at the Nasdaq Tower in the heart of Times Square, NY. This animation looped for 2 days. (Click the video to the right to play media)