Project overview

The first AI CRM built for investor relations is here! Our creative team was tasked with launching a completely new AI CRM brand ahead of Juniper Square’s CRM product launch. This brand launch included a robust growth campaign, including product sizzle, social media assets, paid ads, CRM landing page & learn more page, AI Commercial, and misc. launch event collateral. This is the first of many more announcements to come!

contributors

Tiffany Dreyer: Brand & Creative lead + art direction
JSQ Creative: Lauren Tierney & Thu Le, Visual Designers
JSQ Product Marketing: Content writing, launch collateral & editing
Tolleson Creative agency
Think Tank Video & Motion Graphics Agency

project scope

• AI CRM Brand: new color palette, graphical treatments, icons, product UI imagery, animation styling and type treatments
• Sizzle reel
• AI commercial
• Paid ads
• Social media assets
• Email announcement
• Website landing page & learn more page

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