Project Overview

This 3,500 sq. ft. space was the first university-based Amazon pickup location to feature an interactive device experience, allowing students to explore movies, games, books, and music on Kindle, Fire tablets, and Fire TV.

I led the design process, including contract negotiations, art direction for the Amazon @ ASUC Student Union co-brand, UX/UI, and oversight of interior decisions for the Amazon storefront in UC Berkeley’s Lower Sproul.

Contributors

Joel Felix: Sr. Graphic Designer

Tiffany Dreyer: Designer/Art Director

Project Scope

• RFP, vendor selection, & contract negotiations
• Co-branded Amazon+ASUC logo & brand
• Interior/exterior signage
• UI/UX design & art direction
• Misc. print collateral