MapR Technologies Brand Refresh

Project Overview

The MapR brand was inconsistent across channels, with no full-time design support before my hire. I took on the task of refining the brand mark and all supporting elements. This included developing new brand pillars, a refreshed color palette, icons, infographics, and an image library. I then applied these updates to a website UX refresh based on the new brand.

Contributors

Andrew Yaeger: UX & Graphic Designer
Tiffany Dreyer: Designer/Art Director


MapR Website redesign & concept mood boards



Branded print collateral refresh


Digital partnership ad campaign


Case Study redesign

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