Project overview

I led Natera’s company-wide brand refresh, completed in 8 months. This included a new brand guidelines booklet, suite of streamlined product logos, facility branding, corporate and BU-specific message frameworks, and the launch of a self-service resource library.

contributors

Alex Orvell: Sr. Design Manager
Thu Khanh Le / Tiffany Dreyer: UX/UI Design
Haruna Madono: Sr. Graphic Designer
Celina Miranda: Sr. Graphic Designer
Evan Purdy: Production Graphic Designer
Kelly Laban: Content Strategy
Tiffany Dreyer: Sr. Director, Creative, Brand, & Content
Design in Mind Creative Agency
Think Tank Video & Motion Graphics Agency

project scope

We delivered a comprehensive set of assets including:
• Updated BU and product logos
• Departmental logos
• Brand guidelines
• Bynder DAM buildout
• Revamped .com website look and feel
• Video series
• Digital ad banner campaign
• HQ interiors
• Tradeshow booth designs
• Print collateral
• Social media
• Content strategy overhaul