Pizza Box ABM Campaign: Mailable Video Player

Project Overview

Who doesn’t love pizza?! MapR’s Digital Marketing, Creative, and UI/UX teams joined forces to craft a fun and quirky Account Based Marketing campaign targeting leads from TechTarget. The campaign featured digital ads, targeted Marketo landing pages, Dataware lookbooks, and a physical pizza box for sales reps to deliver to prospects. The pizza box included a personalized letter, a use case, and a video player showcasing MapR Dataware. One of the four videos included is featured below.

Contributors

Andrew Yaeger: UX/UI & Graphic Designer
Tiffany Dreyer: Art Director

Project Scope

• Website
• Physical pizza box + video player
• Misc. print collateral


Here’s an example of a landing page design I created that unfortunately wasn’t launched due to funding cuts.

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