Project overview

The WELL at Sac State, a new Recreation and Wellness Center, offers a welcoming space for students, faculty, staff, and alumni to engage in educational, cultural, and social activities.

Following the RFP for this project, I led the design team in naming, branding, and creating the full identity for both the interior and exterior of the building. This project also included designing the website and developing a wellness app.

Contributors

Kyle Marks: Graphic Designer
Joel Felix: Sr. Graphic Designer
Kenji Enos: Motion Graphics
Tiffany Dreyer: Art Director

Project Scope

• Recreation Center brand system w/new logo
• Brand guidelines booklet
• Misc. printed collateral & swag
• Digital & static signage
• Interior/exterior design elements
• Retail branding
• Recreation equipment branding
• Website design
• Mobile app