Project overview

Once Natera’s corporate branding was complete, my team developed a video series made up of corporate, physician-facing, and patient-facing videos to grow viewership and brand awareness.

contributors

Alex Orvell: Sr. Design Manager
Tiffany Dreyer: Sr. Director, Creative, Brand, & Content
Design in Mind Creative Agency
Think Tank Video & Motion Graphics Agency

project scope

We delivered a comprehensive set of videos, including:
• Corporate sizzle reels
• Corporate explainer videos
• Product explainer videos
• Patient testimonials
• Physician-targeted videos
• Physician-led videos