FY27 Sales Kick Off, MongoDB

project overview

Led end-to-end creative direction and execution for MongoDB’s FY27 (2026) Global Sales Kickoff: A three-day, 1,200+ person event in Las Vegas, NV. Due to an unexpected late-stage shift in executive vision and event programming, my creative team had less than one month to execute—and only days to establish the brand foundation ahead of fast-approaching print deadlines. Despite the short runway, we developed a comprehensive at-event brand system, including environmental designs, on-site signage, car wrap, motion graphics, keynote visual identity, breakout session templates, digital templates, and misc swag items.

Beyond creative development, we partnered closely with multiple external production vendors to guide stage design, installation, rehearsals, and run-of-show execution— ensuring a cohesive attendee experience from arrival through closing sessions. Even with the compressed timeline and significant scope expansion, the event was delivered successfully and became one of the most impactful large-scale creative programs of my career to date.

contributors

Tiffany Dreyer: Creative Director
Andrew Considine: Art Director
MongoDB in-house creative team: Andrew Considine, Tammy Lian, Sophia Meng, Eileen Huang, Claire Schroyer, George Vazquez
MongoDB global events team
ITC Production agency

project scope

• SKO Event Branding: color palette, graphical treatments, gradient use guidance, and type treatments
• Main stage keynote, breakout session slide templates, slide design & cleanup
• Animation styling + motion behavior direction
• Stage design + lighting
• “Hot Ones” set design
• Mustang Mach-E car wrap
• Environmental designs, speciality installs
• Digital templates for video & social activations
• Event landing page & learn more page
• Misc swag, badges, apparel, and print collateral